Social Media and Content Lead – Somerset Women

Potential strategy for the week

MONDAY

Instagram and TikTok:

  • Training Highlights

  • A short video showcasing an intense or fun training session.

  • Build excitement and curiosity.

TUESDAY

Instagram and TikTok:

  • Player Spotlight

  • A carousel post featuring a player’s journey, stats, and fun facts.

  • Build emotional connection.

WED

YouTube and Blog

  • Match Preview

  • A video and blog post previewing the upcoming game, including key players to watch.

  • Educate and engage.

THURSDAY

Instagram Reels and YouTube shorts

  • Q&A with a Player

  • Fans submit questions; player answers in video stories

  • Increase engagement.

FRIDAY

Instagram

  • Fan Content Feature

  • Share fan photos or videos using a specific hashtag.

  • Boost community involvement.

SATURDAY

All Platforms

  • Match Day Coverage

  • Live updates, pre-match build-up, half-time, and post-match analysis.

  • Maximize engagement.

SUNDAY

YouTube

  • Weekly Recap & Documentary

  • A compilation video or infographic summarizing the week’s activities.

  • Maintain momentum and engagement.